L’Oréal teams up its expert brands to keep travellers safe with ‘Hands Essentials’ kit

L’Oréal teams up its expert brands to keep travellers safe with ‘Hands Essentials’ kit

The first hands essentials kit designed for travellers to purify and protect their hands and help make their journey feel safer.
More than ever, travellers need to be confident that their journeys are an enjoyable, healthy and safe experience, from departure to arrival. More than ever, their hands are very sensitive and vulnerable to a hostile environment. Consequently, they need the utmost care from sanitising to hydrating.

To keep their hands clean, highly protected, soft, and smooth throughout their trips, all travellers will enjoy the first all-in-one “Hands Essentials” travel set focused on safety and hygiene in a check-in compliant format.

For the very first time, two expert brands in skin protection and repair join forces to provide travellers a simple on-the-go routine combining two essentials:

1. Cleansing with the no-rinse purifying hand gel by La Roche-Posay (75ml), the world’s #1dermocosmetics brand, recommended by 90,000 dermatologists, and committed to designing innovative skincare solutions for the most fragile skins.

2. Hydrating with the Biomains age delaying hand & nail treatment by Biotherm (100ml) , which uses Bioscience to create products with active ingredients that are uniquely natural, sustainable, potent and safe).

The traveler-centric set was conceived with sustainability and convenience in mind: the box, which features a clean and travel-friendly design, uses as little material as possible. Furthermore, it is composed of FSC and PEFC-certified cardboard and contains no cellophane, plastic or sticker labels.

“The travellers is at the heart of everything we do at L’Oréal Travel Retail. In these particularly distressing times for them, we are glad to bring together our brands skin expertise and our operational capabilities to offer all travellers in record times an essential, functional travel compliant hands protection kit to help make their journey feel safer” says Aglaé de Beauregard, L’Oréal Travel Retail Global Luxe Brands Deputy General Manager.

The “Hands Essentials” kit, which mirrors safe beauty for all travellers, will be available exclusively at the first reopened locations within the European and Middle Eastern airports from August.


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