In collaboration with China Duty Free Group (CDFG), L’Oréal Paris Travel Retail Asia Pacific celebrates the Lunar New Year of the Rabbit with a space themed pop-up, featuring their newly launched Travel Retail exclusives, Revitalift Filler Eye Cream for Face in 65ml and Youth Code Ferment Pre-Essence in 115ml to provide travelers with better value for money.
L’Oréal Paris has unveiled an impressive pop up in Hainan, ushering the new year at Sanya International Duty-Free Shopping complex from 1st – 31st Jan 2023.
At the striking red and gold pop-up, dedicated brand ambassadors will bring consumers on a captivating journey through space, where travellers will be transported to a L’Oréal Paris space odyssey with eye-catching space elements and interactive retailtainment. Travellers get to customize their own unique spaceship and launch their personalized new year wishes into space. They will then receive an exclusive L’Oréal Paris festive foldable tote bag as a souvenir for participating. To enhance the enchanting experience, a 30-minute festive light was displayed at the pop-up every weekend of the month.
At the product experience zone, travellers will be introduced to top two L’Oréal Paris bestsellers in travel retail exclusive jumbo sizes, enjoying extra value for money. With every jumbo exclusive purchase, consumers will be able to receive a L’Oréal Paris travel deluxe mini set.
To offer an integrated online and offline consumer experience, L’Oréal Paris collaborated with top Chinese celebrity actor 徐海乔 and KOLs 毛小星Ryan and 明仔和二毛子 for a talk-show livestreaming. The event was broadcasted on CDFG’s Weibo and WeChat channels on 14th January 2023, where they shared their secrets to maintaining youthful and radiant skin during the festive season.
“We are pleased to celebrate the Year of the Rabbit with the launch of our exclusive travel retail Jumbo bestsellers providing good value to our shoppers. This well integrated offline to online collaboration will certainly help to create a seamless consumer experience and generate more excitement for travelers across Asia Pacific,” commented Arnaud Darde, General Manager of L’Oréal Paris Travel Retail Asia Pacific.
