Zendaya looks larger than life in Louis Vuitton’s new resort 2025 campaign.
Photographers Inez Van Lamsweerde and Vinoodh Matadin captured Zendaya, who is posed “amidst cinematic scenes from the Italian Riviera,” according to Vuitton, which is leaving some mystery as to how the actress was superimposed on a sandy beach appointed with lounge chairs and beach umbrellas — all dwarfed by her endless legs and her leather and wicker Capucines bag. In one scene, she wears a short LBD with an open back and embroidery details with barely there leather tong sandals, her toes almost touching the tantalizing blue water.
“Zendaya portrays the desire for travel that makes the resort collection so true to the spirit of Louis Vuitton,” according to the brand.
Zendaya, best known for “Euphoria,” “Dune” and “Challengers,” became a Vuitton ambassador in 2023, first appearing in a campaign for its bestselling Capucines handbag.
More recently she was the face for two drops of the reedition of Vuitton’s collaboration with Japanese artist Takashi Murakami, which introduced the multicolor monogram to new generations — or for those who missed the original 2003 tie-up.
