Louis Vuitton has introduced an innovative range of rolling trunks for the 21st-century traveller.
Louis Vuitton made its mark as a steamer trunk and luggage manufacturer, a heritage that is often explored by the brand in its advertisements and collections. The luggage collection, “The Spirit of Travel,” aligns with Louis Vuitton’s travel narrative as this is also the title of its biannual campaign.
On a post shared to Facebook, Louis Vuitton’s rolling trunk is shown in the cab of a helicopter overlooking the cityscape of Rio de Janeiro. The photograph was taken by fashion photographer Patrick Demarchelier, who has been the creative behind the lens of Louis Vuitton Spirit of Travel campaigns in the past.
Designed by the renowned Marc Newson, the new trunks will come in a variety of colorways: Monogram canvas, Monogram Eclipse, Damier Graphite, Taiga leather and seven colors of Epi leather. Each colorway is available in one of three sizes: mini (50 x 35 x 20 cm), cabin (55 x 39 x 21 cm) and maxi (68x 46 x 26 cm). Louis Vuitton’s cabin size retails for $3,100, and the mini cabin size can be purchased $2,600.
The rolling trunks will also feature new technology in the extendable cane handle by relocating it onto the outside of the trunk, allowing for more packing space. Additionally, a side hinge is built onto the side of the trunk for carrying, and a special lock system reduces the overall weight.
On Louis Vuitton’s Web site, Newson’s inspirations are explained via a video interview and a behind-the-scenes gallery of the creative process. Penned as the “future of luxurious rolling luggage,” the trunks are fixed with four wheels for increased mobility. The luggage also has a flat back shell and external handle to make more space inside for the user’s belongings.
When a rolling luggage is purchased from Louis Vuitton, the suitcase can be synced to the brand’s LV Pass mobile application for Apple and Android devices.Through the app, the user can access additional branded content for Louis Vuitton’s print campaigns and initiatives as well as services for their luggage. LV Pass app perks include premium repair services, dedicated care advice and personalised content.
