The Louis Vuitton handbag spring-summer 2024 campaign celebrates classic luxury and nautical charm. Set against the serene backdrop of the open sea, the ad features models Ida Heiner, Sacha Quenby, and Chu Wong.


Each model showcases the distinctive elegance of the popular purse brand, including the GO-14, Capucines, and Side Trunk. Photographed by Ethan Green James, the campaign seamlessly blends the allure of high-seas adventure with the sophistication of luxury fashion.

The bags themselves, like the sleek Capucines and the quilted leather of the GO-14, are highlighted against outfits that feature thematic stripes, breezy skirts, and structured tops.

The line follows up LV’s nautical collection, released earlier this year. In terms of aesthetics, the advertisement focuses on a clean, crisp color palette of white, navy, and black for apparel. This selection complements the maritime theme, echoing the hues of the ocean and sky.

Completing the narrative of movement and exploration, the accessories and apparel are carefully chosen to reflect the essence of luxury travel, following up on LV’s recent Flight Mode collection.