Louis Vuitton’s ‘MY LV World Tour’ jets in to London’s Heathrow Airport

Louis Vuitton will open a new pop-up store at London Heathrow’s Terminal 4 on July 14 bringing the ‘My LV World Tour’ to travellers.

The pop-up concept is inspired by the ‘My LV World Tour’ collection that pays homage to Gaston Louis Vuitton’s private collection of destination stickers and symbolises the art of travelling and exploration.

The new space features a selection of men’s and women’s signature leather goods and accessories, inviting Heathrow travellers to discover the world of Louis Vuitton for the first time in Terminal 4.

Personalisation, a craft deeply rooted in the history of the House, now finds expression in labels inspired by the private collection of Gaston-Louis Vuitton, an ardent collector. Originally affixed to trunks and luggage, these hotel and transport labels were both siren songs to world travel and symbols of the art of travelling with style and a thirst for discovery.

THE ICONS

Choose the item you wish to personalise from a selection of iconic bags, wallets and luggage.

SELECT THE LABELS

Select labels among these 5 families: Grand Hotels, Cities, LV Heritage, LV Pop and Make it Yours, to create a unique design that will reflect your personality.

Faithfull to the 1930 spirit to capture people’s attention at a glance, Cities are instantly recognisable: a famous monument, a celebrated landscape, a local characteristic that would appeal to the collective consciousness.
Coming from Gaston-Louis Vuitton’s collection, these labels tell the history of graphic design and conjured up exotic adventures.
In line with the tradition of labelling trunks, to recognise them and make them your own, these name tags allow to display initials, full names and dates.
Faithfull to Nicolas Ghesquière pop iconography, they represent playful and trendy “art de vivre”.