Elizabeth Arden has embarked on a series of “Love is in the Air” animations across multiple locations in Asia Pacific in celebration of the season of love and Mother’s Day. It is the season to show our gratitude and surprise our Mums with a special gift, of which an Elizabeth Arden product would be the perfect choice!
At Melbourne International Airport, the bright pink animation features the brand’s sensorial range of White Tea fragrances. There is a key highlight on the new launch of White Tea Eau Lilac EDT, a lovely floral aroma which blends the whimsical charm of purple lilac with White Tea allure to capture the essence of tranquility and elegance. The Elizabeth Arden White Tea fragrances are a great way to soothe and relax one’s wellbeing.
Elizabeth Arden spreads the message of love at the entrance of Lotte Duty Free Melbourne International Airport.
Across the Tasman Sea lies Fiji, of which Mother’s Day is their biggest shopping event of the year. Elizabeth Arden features strongly in the stores with popular fragrance giftsets at gifting themed aisle tables.
Fragrance giftsets become best sellers during Mothers’ Day at Fiji.
Over in China and Taiwan duty free stores, Gachapon machines with mini balls of surprises pop up instore for the added fun factor, enabling customers to get a mystery collectible gift. The gifts comprise of a variety of pretty accessories and product samples.
Spin for your mini surprises at Tasameng Duty Free, Taoyuan International Airport.
Love is similarly heartfelt at Everrich Duty Free in its multiple stores at Taoyuan International Airport and Neihu Downtown Duty Free.
“The mystery gift concept is an uptrend in retail. Customers enjoy the little suspense and dopamine effect when opening up their mini surprise gift. It is an added value and extra delight we wish to bring to our travel retail customers,” commented Yumie Chia, General Manager of Elizabeth Arden Asia Pacific Travel Retail division.
“Love is in the Air” is the first part series of Elizabeth Arden’s Love Campaign to share love, gratitude, appreciation and warmth. A second part series focusing on China’s “520 Love Declaration Day” will be revealed soon.
