Lyre’s Spirit Co. – the world’s most awarded, number 1 trending and number 1 best-selling non-alcoholic drinks company – is thrilled to announce the launch of a select range of non-alcoholic beverages in three key premium DFS stores in US airports.

DFS is the first duty free retailer in America to launch the Lyre’s range, in perfect time for Dry January.

With the global demand for non-alcoholic beverages continuing to rise, America is undoubtedly at the forefront of this trend. Recent IWSR statistics confirm the no- and low-alcohol category surpassed $11 billion in value in 2022 across key global markets. IWSR predicts that no- and low-alcohol consumption will increase by a third by 2026. Compared to five years ago, 25% of Americans are drinking less alcohol, citing the desire for a healthier lifestyle as the top driver – making this partnership a timely and strategic move for both Lyre’s and DFS.

With the rise in health-conscious consumers and a growing interest in non-alcoholic alternatives, DFS has strategically expanded its offerings in the USA to meet the evolving needs of its diverse clientele. Lyre’s, known globally for its exceptional non-alcoholic spirits, aligns perfectly with DFS’s commitment to providing high-quality products to travellers worldwide.

A select range of Lyre’s non-alcoholic spirits, including Lyre’s gin-style alternative Dry London Spirit, it’s bourbon-style drink American Malt, it’s bitter orange aperitif style spirit Italian Spritz, and it’s Italian-style sparkling alternative Classico Grande, will now be available at three key US airports:

JFK Terminal 4 (New York)

SFO Terminals A & G Main Stores (San Francisco)

TBIT (Los Angeles/LAX)

“We are delighted to partner with DFS and introduce Lyre’s non-alcoholic spirits to travellers in these three key strategic airport locations,” said Conor Hardy, Lyre’s Global Chief Revenue Officer. “This partnership reflects the growing demand for non-alcoholic beverages and our shared commitment to providing travellers with exceptional choices. We believe that our premium and globally most awarded non-alcoholic spirits will appeal to travellers looking for sophisticated and enjoyable alternatives to traditional alcoholic drinks.”

DFS, being the world’s leading luxury travel retailer, is equally excited about expanding into this new category. Daniel Licari, Senior Director, Merchandising, Spirits Wine Tobacco Food and Gifts at DFS commented, “We are delighted to introduce Lyre’s non-alcoholic range to our discerning customers in America. This partnership aligns perfectly with our commitment to offering a broader range of high-quality adult beverage options, catering to the evolving preferences of travellers.”

This partnership between Lyre’s non-alcoholic and DFS promises to elevate the airport experience, providing travellers with a sophisticated and diverse selection of non-alcoholic beverages. Whether you are a health-conscious explorer, designated driver, or simply someone who enjoys the taste of a great drink without the alcohol content, this partnership is sure to cater to your desires.

Visit lyres.com to see the full range.