MAC Cosmetics to launch augmented reality try-on mirrors

MAC Cosmetics to launch augmented reality try-on mirrors

MAC Cosmetics has announced the launch of a new augmented reality try-on mirror, powered by ModiFace’s latest facial tracking and 3D video make-up rendering technology, allowing shoppers to sample a selection of shades at the click of a button.

Customers can choose from 29 custom eye looks, and the mirror has initially been rolled out across US stores, with plans for a global launch early next year. This surely will be a huge hit in airports where the MAC counter is always a must-see anyway.

“We are excited to bring MAC to our freestanding stores, first to the US, and then globally. The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of colour and artistry. We believe this will be a game-changing addition to our stores,” said Tim Tareco, SVP Global Creative, Visual Merchandising and Store Design for MAC.

Jennifer Tidy, vice president of partnerships at ModiFace, added, “MAC Cosmetics is a renowned beauty brand with a very unique range of shades. We are delighted to be partnering with MAC on many AR initiatives, the first of which is to bring photo-realistic live video makeup try on to MAC stores.”


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