MAC Cosmetics launches ‘More Than Meets the Eye’ collection

MAC Cosmetics launches ‘More Than Meets the Eye’ collection

MAC has unveiled its latest range of makeup in collaboration with Euphoria‘s Alexa Demie. Dubbed the “More Than Meets the Eye” collection, the line offers a selection of eyeshadows and brow gels.

Fame of ‘Euphoria’, actress Alexa Demie is the star of the MAC Cosmetics’ latest campaign. Titled ‘More Than Meets the Eye’, the campaign has the star looking sensational in a series of print advert images and a short video film as well.

Featuring the all-new Dazzleshadow Extreme, the product comes in 10 high-shine metallic shades that can last up to 12 hours. The cosmetic brand’s best-selling eyeshadow has been revamped and included in this collection, arriving in a variety of textures and 36 vibrant colors. Rounding out the range is the label’s new Eye Brows Big Boost Fibre Gel that builds, defines and shapes the brows in eight smudge-proof shades.


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