MAC launches Liptensity high-pigment lipstick collection

MAC has launched Liptensity – the lipstick that pushes the boundaries of colour.

With the expertise of tetrachromat Maureen Seaberg – who has the genetic ability to see up to 100 million hues imperceptible to the average naked eye – MAC has created an unprecedented spectrum of 24 shades with extreme, undeniable colour intensity, using its groundbreaking High-Frequency Tetrachromatic Pigments technology.

Liptensity, a high-pigment lipstick line, consists of 24 innovative hues. Many of the tints (like Galaxy Grey, a smoky lilac) are scarcely seen on shelves, setting this range apart from other lipstick offerings, including MAC’s classic range. From blackened-navy “Blue Beat” to creamy coral “Medium Rare,” every shade glides on with ease, leaving behind vibrant color with a demi-matte finish. If you’re a packaging junkie, you’ll recognise that the products look highly similar to MAC’s blockbuster Tendertalk launch but with one eye-catching difference: the cap and tube flawlessly match the bullet inside.

Here’s the full collection and pictures:

STALLION deep black

GALAXY GREY light bluish grey

BLUE BEAT deep dark blue
MARSALA deep magenta pink

BURNT VIOLET dark plum
MULLING SPICES burgundy brown-red

POSTMODERN amped coral pink
CLARETCAST mid-tone magenta

HELLEBORE vibrant mid-tone purple
LIFE’S BLOOD bright berry red

AMBROSIAL bright plum pink

EROS warm hot pink
GUMBALL creamy blush pink

MEDIUM RARE creamy soft pink

LOBSTER burnt orange
HABANERO vibrant orange-red

FIREWORKS vivid, bright red
CORDOVAN deep rose red