Set for release in July 2016, Beam Suntory will launch Maker’s Mark Cask Strength in Global Travel Retail. Capitalising on the growth and popularity of premium bourbon, the new Kentucky straight bourbon whisky retains the signature essence of Maker’s Mark while intensifying the renowned flavours that the brand is known for, to offer a remarkable new liquid.


Maker’s Mark Cask Strength is taken straight from the barrel, uncut and unaltered. Created using traditional Maker’s Mark processes, passed down from generation to generation of Master Distillers, Maker’s Mark Cask Strength selects soft red winter wheat instead of rye for a bourbon that finishes at the front of the palate. The spirit then undergoes closely guarded distilling and ageing processes, using a lower entry proof to result in fewer tannins and smoother mouthfeel. The barrels are then seasoned for 9 to 12 months before being rotated by hand to ensure consistency and a great taste.

As water evaporates from the barrels, the proof increases, however the shifting summer temperatures of Kentucky means that the angel’s share differs dramatically from barrel to barrel. As a result, it can never be predicted what proof the liquid will be until it is extracted.

UNCUT AND UNALTERED

The distillery has shared Maker’s Mark directly from the barrel with brand gatekeepers and bourbon enthusiasts for many years before bottling. Following the enthusiasm it generated, the brand released Maker’s Mark Cask Strength in limited quantities outside the distillery. Now available in Global Travel Retail for the first time, Maker’s Mark Cask Strength will appeal to life long bourbon lovers and beginners who enjoy discovering new products.

Bold and complex, the higher alcohol content of Maker’s Mark Cask Strength (ABV 53-58%) doesn’t overwhelm the liquid, rather it intensifies the rich oak, vanilla and caramel flavours that Maker’s Mark is known for. Aromas of smoky charcoal give way to rich, robust flavours of spice and vanilla before ending with a longer, smoother finish.