Malfy Gin and Missoni celebrate Italian style with a new, bold season of their creative alliance; drawing inspiration from the Missoni Resort Club project to deliver a new limited-edition bottle of Malfy Originale, and immersive experiences across key fashion and design moments.
The partnership blends Malfy Gin’s expertise in crafting premium spirits with Missoni’s distinctive aesthetic bringing to life the brands’ joy, vibrancy in their creations and effortless style.
Missoni’s Creative Director, Alberto Caliri drew inspiration from the Missoni Resort Club project to design an immersive universe that translates across experiences and the designs of the exclusive, limited-edition bottle of Malfy Originale Dry Gin and Malfy’s signature copa glass. The fresh look conveys the summer feeling and brings together the brand’s iconic zig zag with Malfy’s signature hues of the Amalfi coast, where deep blue and ocean turquoise colour palette is paired with vivid pops of emerald green, seamlessly merging the two worlds.
Building on the strength of the partnership, the collaboration unfolds with an evocative digital campaign and a full calendar of activations – from the global launch event in Forte dei Marmi and Fashion Week to Design Week, extending across curated events and retail pop ups. The joint experiences will immerse consumers in the Italian lifestyle and elevate the aperitivo taste experience across home gatherings, sun-drenched bar terraces and beach clubs around the world.
Inside the collectible gift box at the heart of the second release is a bottle of Malfy Originale – a crisp, citrus-forward dry gin and refreshing expression of taste, distilled with Italian lemons and handpicked juniper, which captures the spirit of a warm Italian summer with every sip.
