Perfectly sweet. Unexpectedly fresh. Daisy Love Eau So Sweet Marc Jacobs captures the sweetness of living in the moment. Available globally in duty-free beginning April 2019.
The Fragrance
A modern sheer floral twist to a sweet gourmand, Daisy Love Eau So Sweet Marc Jacobs blends the addictive and irresistible spirit of Daisy love with an unexpected airy freshness. The newest Daisy fragrance is spirited and spontaneous, immersed in the sweetness of the moment.
The top opens with sparkling white raspberry that blends with crisp bergamot and crystallized cloudberries. A floral heart reveals itself through Daisy tree petals and jasmine milk. Sugar musk and white iris woods deepen the base while maintaining a sweet and fresh finish.
Top: white raspberry, bergamot, crystallized cloudberries
Heart: Daisy tree petals, jasmine milk
Base: sugar musk, white iris woods
The Advertising
Shot entirely on film by celebrated fashion photographer Alasdair McLellan, the new Daisy Love Eau So Sweet Marc Jacobs print advertising campaign starring supermodel and Daisy muse Kaia Gerber is the playful next chapter of the Daisy love story.
Set on a California beach, the imagery features Kaia and supporting models Aube Jolicouer and Faith Lynch sharing a sweet moment under a dreamy sky.
The new advertising images celebrate the core Daisy values of sisterhood, optimism, and a youthful spirit.
The Design
The Daisy Love Eau So Sweet Marc Jacobs bottle is a softer, ultra-feminine reinterpretation of the original Daisy Love flacon. The playful design is inspired by the sweet olfactive composition of the new fragrance and millennial pink hues.
The cap features a single oversized Daisy flower with a gold center accent and lustrous sheer pink petals that bend to the touch. For a sugar-coated look, the clear glass base has been reimagined with a delicate frost that allows the light pink juice to shine through.
Complementary to the bottle, the outer packaging is crafted in a glossy light pink finish and features the iconic Daisy flower debossed in a pearlized white hue that wraps the front face of the carton.
Bottle designer: Marc Jacobs in collaboration with Coty.
Daisy Love Eau So Sweet Marc Jacobs will be available globally beginning April 2019.
