Pop icon Robbie Williams and his wife Ayda are the new faces of Marc O’Polo as the brand celebrates its 50th birthday with a special capsule collection designed in collaboration with the couple.
The collection features around 20 contemporary-casual pieces, with a range of sweatshirts for women, as well as a hoody dress and a bomber blouson. The men’s line includes a hoody, a crewneck sweater, and a track-suit top. “A confident man wears pink”, says Robbie, and he and his family had very clear ideas about precisely which shade of the colour should be used for the sweaters. And precisely this shade is the stand-out colour of the capsule collection. The pieces also carry Robbie’s signature embroidered on the sleeve, and Ayda was even able to convince her husband to feature the song titles ‘Love my life’ and ‘Come undone’ on the women’s sweatshirts.
The accompanying campaign was shot by star photographer Peter Lindbergh – see all the images below:
Robbie & Ayda Williams were in Munich on July 5 to present their MARC O’POLO Special 50th Anniversary Sweatshirt Edition in person. True to the brand’s birthday motto “Let’s celebrate 50 years of O’”, this special collaboration was timed to coincide with the 50th anniversary of the fashion label MARC O’POLO, founded in 1967.
The MARC O’POLO Iconic Capsule Collection designed in cooperation with Robbie & Ayda Williams is now available exclusively in MARC O’POLO stores and on www.marc-o-polo.com
