Pioneering British podiatry-led beauty brand Margaret Dabbs® London will showcase two new travel-ready propositions to visitors at the upcoming TFWA World Exhibition in Cannes, as the company answers the growing demand for high-performance, convenient beauty solutions designed around the needs of today’s traveller.
The new AgeDefy Pro-C Hand Serum Capsules deliver a targeted, clinically proven hand treatment within an innovative single-dose capsule format. The new Discovery Kit features a curated selection of the brand’s most loved and trusted formulations in perfectly portable sizes, making it the ideal introduction to Margaret Dabbs® London for new customers; a considered gift for the well-travelled; and a compelling proposition for travel retail partners worldwide.
Launching in October, AgeDefy Pro-C Hand Serum Capsules have been developed specifically to address the visible effects of ageing and environmental stress on the hands, which can be exacerbated by frequent travel. Exposure to UV, pollution, dehydration, recycled cabin air and repeated hand sanitising can all contribute to dryness, pigmentation and loss of firmness, creating a compelling opportunity for targeted hand care within luxury beauty.
Each plant-based capsule contains a precisely measured 0.34ml dose of lightweight, fast-absorbing oil, providing a consistent application with no wastage or greasy residue.
Importantly, the single-dose format is designed for ease of use while travelling: users simply twist the capsule top twice to open, squeeze the serum onto the backs of both hands and massage into the skin.
The clinically proven formula combines six active ingredients to address multiple signs of ageing and environmental damage. Ceramide III helps to strengthen, hydrate and smooth the skin. Pro-vitamin C works to brighten, firm and restore radiance, while helping to reduce the appearance of dark spots and UV-related damage. Bisabolol and Hop Extract target age and stress-related pigmentation, while a Vitamin E Derivative helps protect against free-radical damage. A Malonic Acid Derivative provides additional defence against pollution and environmental stress. With regular use, the result is smoother, firmer and noticeably rejuvenated hands.
Cruelty Free International-accredited and plant-based, the capsules also meet the growing demand among travel retail consumers for responsible luxury.
“The hands are one of the first places to show visible signs of ageing, and yet they remain one of the most neglected areas in most people’s skincare routines – never more so than when travelling,” commented Margaret Dabbs OBE.
“AgeDefy Pro-C Hand Serum Capsules make targeted, clinical-grade hand care as simple, intelligent and effortless as possible. One capsule, once a day, and the results speak for themselves.”
Complementing the targeted hand care proposition is the Margaret Dabbs® London Discovery Kit, a curated edit of three of the brand’s most established hero products in portable sizes, presented in a luxury branded wash bag.
Also launching in October, the Discovery Kit includes the award-winning PURE Repairing Hand Cream 45ml, formulated with Pentavitin™ to provide long-lasting hydration. Rich yet non-greasy and beautifully scented with rose and lemon, it is packed with powerful botanicals and free from harmful chemicals and preservatives.
This is complemented by the Miracle Foot Cream 45ml, a compact, travel-ready version of the multi-award-winning Foot Hygiene Cream, known and loved as the Miracle in a Pot.
Developed by Margaret Dabbs OBE through her medical podiatry clinics, this award-winning overnight treatment balm tackles the most common foot complaints, from dry and cracked skin to odour and discoloured nails.
Completing the Discovery Kit is the PURE Nail Strengthening Treatment, a 12-free vegan formula containing Neonyca™, a naturally derived celery seed extract that aids nail recovery, strengthens, rehydrates and supports healthy nail growth, alongside essential fatty acids and vitamins vital to nail health.
“Travel is one of the moments when people most want to look and feel their best, and yet it is also when hands, feet and nails are most exposed to damage,” noted Margaret Dabbs OBE. “The Discovery Kit puts our three most trusted heroes into one beautifully considered
edit — everything you need, wherever you go.”
The two launches build on Margaret Dabbs® London’s reputation for identifying underserved areas of luxury wellness and developing products designed to deliver visible results. From pioneering the Medical Pedicure in the UK to its Nail Strengthening Treatment, which sold 264,000 units in its first year, the brand has continued to expand its proposition across hands, feet, nails and skincare.
“Today, Margaret Dabbs® London is distributed across 54 countries, giving us a strong international foundation from which to accelerate our growth in global travel retail,” commented Commercial Director Julia Lettner.
“As an award-winning British beauty brand specialising in the foot, hand, nail and legs industry, we have built a strong reputation across luxury retail and spa channels worldwide. We believe travel retail represents a significant opportunity for specialist beauty, as consumers increasingly seek innovative, problem- solving, results-driven products. We look forward to partnering with leading retailers to bring the Margaret Dabbs® London experience to more travellers globally, and to showcasing the strength of our proposition at Cannes.”
