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Mark Webber to drive Porsche fragrance campaign

Mark Webber to drive Porsche fragrance campaign

Australian racing driver Mark Webber will be the new face of the Porsche Design Fragrances campaign 2015/16.

Mark signed off on his Formula One career after twelve years in the sport in 2013 and rejoined sports car racing as part of Porsche’s return to the LMP1 class of the FIA World Endurance Championship in 2014. On 13 and 14 June 2015, Webber and his fellow drivers Timo Bernhard and Brendon Hartley will be contesting the 24-Hour race of Le Mans in their Porsche 919 hybrid in a bid to add to the Porsche’s success there in the past.

“We are delighted that with Mark Webber, we have managed to secure an outstanding sportsman for the Porsche Design Fragrances,” says Dilesh Mehta, CEO of SA Designer Parfums, Porsche Design’s license partner. “Mark Webber embodies masculinity, athleticism and the kind of stylishness our products also represent. The striking new campaign combines the essential values of the Porsche Design brand with Webber’s charismatic personality.”

Mark Webber: “The Porsche Design Fragrances scents are elegant and have a strong character. They emphasise my personal style and are a perfect match – both on and off the track. The partnership with Porsche Design and their technology inspired products are a natural fit for me.”

Racing driver Mark Webber will feature in the new campaign for Porsche Design Titan. This elegant fragrance is defined by the appealingly fresh, masculine notes of grapefruit and cedar wood. The purist high-tech flacon is timeless and functional. Its clear design unites all of the elements of the luxury brand’s well-balanced design language.

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