Travellers in Asia and beyond should be on the look out for a new Martell Cordon Bleu Limited Edition – infused with the spirit of generosity, curiosity and creativity that has defined the House of Martell this special edition is only available for a short time around the Chinese New Year holidays.
The ultimate gift to celebrate Chinese New Year, the stunning bottle and box design was created in collaboration with French Artist Mathilde de l’Ecotais to express the uniqueness of the cognac within. Crafted with true artistry and passion, Mathilde’s design reflects the spirit and character of Martell, as well as the gift-giver’s impeccable taste.
A contemporary artist and photographer, Mathilde’s creative encounter with the House of Martell was formed on their shared values: a profound attachment to nature and the terroir, and the use of traditional craft of the bold and modern. Exploring the cognac’s aromas and key character, she used cyanotype, a photographic printing process that utilises a cyan solution applied to paper with a brush in order to create images revealed through exposure to sunlight. With its spectacular special blue and gold coating, the bottle includes images of grapes and vine leaves overlaid with sweeping circular brush strokes to evoke the famously round, generous flavours of this legendary cognac.
Knowing that every special gift comes with a story behind it, the new launch is built around ‘the art of generosity’. Knowing gifts can becomes memories treasured for years to come, Martell want to show that generosity is a talent, one that sees us seek out the unique for our loved ones. A present that can be kept on display for years to come with the pedestal included in the pack, each Martell Cordon Bleu Limited Edition invokes a bespoke experience. To reveal the treasure within, the gift-receiver must pull the blue ribbons on the side of the box to unveil the bottle and trigger their curiosity.
To mark the launch, an exciting and innovative consumer experience set to ignite travellers’ imaginations and generosity will launch on the 1st January 2019 in key Martell Airports.
Martell Cordon Bleu Limited Edition 1 litre is available in Global Travel Retail, Asia, US and the Pacific from December. In parity with Martell Cordon Bleu standard, the RRP is $ 229 USD.
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