Martell has launched two special La French Touch Limited Edition glow-in-the-dark bottles designed by Etienne de Crecy in Asia Travel Retail
During November and December 2015, Martell VSOP and Noblige La French Touch Limited Edition bottles by DJ Etienne de Crecy will be launching across Asia Travel Retail, with a particular focus on key destination airports in Hong Kong, China, Singapore, Malaysia, Taiwan and Thailand.
The La French Touch Limited Edition bottles have been designed by French DJ Etienne de Crécy, pioneer and emblematic figure of the cult French Touch music movement. The bottles feature glow-in-the-dark UV effect designs to bring to life the essence of French Art de Vivre. The two famed cognacs chosen for this re-imagination are Martell VSOP and Martell Noblige.
In the space of twenty years, the French Touch movement has become one of the biggest musical revolutions of the 20th century through its unique contemporary and planetary sound, whilst widening its spheres of expression into art, graphics, video and fashion.
The two limited edition bottles, Martell VSOP La French Touch (1L – USD $83) and Martell Noblige La French Touch (70cL – USD $70) are now launching in Asia Travel Retail.
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