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Martell debuts Legendary Journeys pack; Exclusive to Asia duty free stores

Martell debuts Legendary Journeys pack; Exclusive to Asia duty free stores

Martell introduces Legendary Journeys, a limited edition gift box designed to house the iconic Martell Cordon Bleu and a complimentary Martell XO miniature. The unique design maps Martell Cordon Bleu’s extraordinary voyage throughout history and will be available exclusively in Asia Travel Retail throughout January and February, in time for the Chinese New Year festive period.


This limited edition gift pack imagined by graphic designer Neil Stevens, celebrates the rich heritage of the Martell House with a map of the cities and countries linked with Cordon Bleu’s history since its creation in 1912, from New York to Hong Kong and London to Shanghai. Officially launched at Monte-Carlo’s grand Hotel de Paris, Cordon Bleu proved an immediate success with notable achievements throughout its history such as being served aboard the Queen Mary II on its maiden voyage in May 1936 and making its debut on Concorde in 1977 and the Orient Express in 1986.

Martell Legendary Journeys is available from January 2016 (RRP $229 USD) throughout Asia Travel Retail with key product showcases in Hong Kong International Airport, Hong Kong Anway border shops, Singapore Changi Airport, Bangkok International Airport, Kuala Lumpur International Airport, Taipei Taoyuang Airport, Tokyo Narita Airport, Beijing Airport and Shanghai Airport.

www.martell.com

 

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