Inspired by the iconic Parisian district Montmartre, Jean-Charles De Castelbajac has created a bottle which is unique, memorable and instantly recognisable. Entitled ‘MontMartell me a story’ this limited edition of the classic Martell VSOP is entirely white coated with Jean-Charles De Castelbajac iconic drawings adorning both the bottle and the packaging. The 1L expression, which is only available in Travel Retail, aims to grab the attention of consumers at airport, especially appealing to fashion-forward travellers looking for an exclusive gift.
Jean-Charles De Castelbajac has also worked with Martell to design a unique, trendy and artistic tote bag which will also be available.
The second of these limited editions is designed to reinvent the Martell Noblige universe with masculine and contemporary elements. Jason Wu has dressed a bottle that resonates with the elegance of the Martell Noblige expression and infuses the traditional craftsmanship of Martell with a sophisticated ‘new elegance’ and masculine style that is inspired by the tuxedo.
Jason Wu, who is the rising star of fashion and dresses some of the most influential women in the world including First Lady Michelle Obama, has designed both the bottle and packaging for the Martell Noblige. The bottle features a black leather effect that feels soft and authentic to the touch. The packaging carries on the contemporary black ‘tuxedo’ feel and is matched against subtle gold accents that showcase the inner elegance of Martell Noblige. The luxury display and execution of this contemporary design will appeal to travellers in Asia who are looking for an extra special, luxury gift.
Check Duty Free Hunter for the duty-free and luxury shopping locations along the whole route of your next journey.
