This year’s limited-edition Martell Cordon Bleu collection to feature an eye-catching design exclusively available in selected airports and duty-free hubs.
Martell has launched its annual Martell Cordon Bleu limited edition bottle and giftbox to mark the start of the gifting season. Partnering with German artist Christoph Niemann, this year’s bespoke limited edition, titled “100 eaux-de-vie in every drop”, sees new life injected into Martell Cordon Bleu the icon of the Martell House, through the use of eye-catching and bold designs.
Christoph Niemann’s limited edition design is inspired by Martell Cordon Bleu’s unique blend containing more than 100 different eaux-de-vie in every glass, each of which is crucial to recreating its legendary taste. After visiting Maison Martell in Cognac and experiencing the blending and tasting session with Cellar Muaster, Christophe Valtaud, Christoph Niemann was inspired to use the drop as a motif for this collection, acting as a metaphor for the blend’s signature taste formulated from “100 eaux-de-vie in every drop”.
The gift box features black and white photos of the Martell cellars and vineyards, which Christoph Niemann took himself during his visit to Cognac. The juxtaposition of the abstract, colourful drops with the real-life, monochrome photographs conveys the unique combination of heritage and modernity of Maison Martell, which has constantly reinvented itself to stay ahead of its time. Pernod Ricard Global Travel Retail are pleased to announce that an exclusive version of this eye-catching design will be available for duty free shoppers.
Christoph Niemann says: “My aim was to create a visual universe that conveyed the emotions of discovering the world of cognac with Martell – an experience that can be shared wherever you are. For me, it is really important that storytelling is relatable, personal and honest. The photos bring emotional texture, transposing my impressions so people instantly get it without having been there.”
Liya Zhang, Vice President of Marketing, PR GTR commented: “The Martell Cordon Bleu limited editions are always highly anticipated, and this year is no exception. We’re excited to introduce this exclusive unique design, blending a timeless drink with a renowned contemporary artist, to travellers around the world for the holiday season.”
The Martell Cordon Bleu Collection Christoph Niemann duty free limited edition bottle is priced at USD$276 (1L) and available now in selected airports and duty-free hubs across Hainan, Hong Kong, Singapore, Taiwan, Thailand, Malaysia, America, and Australia.