The luxury fashion house MCM roots in Germany where the design principle of “form follows function” was initiated, is known for its heritage of fusing functionality and modernism design.
The new MCM store in Sanya International Duty Free Shopping Complex unveils the brand’s latest fashion-forward creativity.
Sanya International Duty Free Shopping Complex’s design is inspired by a begonia fully blossoming on the blue coastline, like a landmark in Hainan and where the MCM new store is housed. With the endeavour effort of the MCM architectural design team, a sleek modern space emphasizing simplicity, bold yet functional, is created to resonate with MCM brand philosophy. The interior is decked out meticulously with exquisite materials such as travertine marble and a palette of carpets and velvet, adding a luxurious touch. The team complements a range of iconic international designer furniture and table lamp with the interior, echoing MCM’s attitude and heritage and creating a perfect shopping experience for customers.
Drawing from the brand’s best-selling Patricia collection, MCM specially designed four exclusive limited editions to celebrate the new Sanya store opening. Each limited edition is dressed in the begonia-inspired vibrant coral colour, expressing the tropical coastal style of Sanya that feels summer-like all year round. The collection includes a Mini Backpack, Crossbody Bag, Mini Crossbody Bag, and Wallet with Shoulder Chain.
