Michael Kors announces the next chapter of the Michael Kors Collection fragrances: The Gold Collection. Each of the three individual scents was designed to reflect the opulence and luxury of the highly prized metal – from white, to rose, to 24K gold.
Why gold? Because it embodies the luxe glamour of the Michael Kors woman and has become a hallmark of Michael’s world – from lustrous fabrics and sun-kissed skin to high-shine hardware and gilded jewellery.
“There is nothing sexier than a woman with a beautiful glow after an amazing vacation – and nothing complements that glow better than shimmering gold jewellery and a hint of fragrance that feels just as opulent and glamorous.” Michael Kors
The three distinctive fragrances at the heart of this collection were each carefully chosen and constructed with the Michael Kors woman in mind, offering a scent for every occasion, mood and personal aesthetic.
WHITE LUMINOUS GOLD: Sparkling and sensuous, White Luminous Gold is an intoxicating burst of pear, jasmine and amber in a bright and exotic signature.
24K BRILLIANT GOLD: Feminine and seductive, 24K Brilliant Gold shimmers with orange mandarin, voluptuous florals and a rousing spark of woodiness.
ROSE RADIANT GOLD: Tantalizing and hypnotic, Rose Radiant Gold entices with a spotlight on sparkling fruits, textured with a charming femininity of rich florals and soft musks.
To complement the launch of The Gold Collection, Michael Kors is extending his gilded reach by simultaneously introducing a striking new collection of modern, bold and glamorous jewellery – and with their sleek, structural shape, the fragrance bottles mirror the aesthetic of these sculptural, modern accessories.
The advertising campaign – captured by Mario Testino – features a seductively bronzed Karmen Pedaru, Michael Kors’ muse, wearing a glamorous array of mixed metallic accessories that radiates the Michael Kors luxe gold lifestyle. Testino’s print and online advertising will roll out in August 2015.
The Gold Fragrance Collection will be available at Travel Retail locations in Europe, the Middle East and Africa beginning in July 2015, then in the Americas and Asia Pacific from August 2015.
All fragrances are available in 100ml and 50ml.
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