Mondelez World Travel Retail (WTR) is enhancing its gifting offering with new Milka Gifting Pralines made from 100% Alpine Milk chocolate.
The delectable new treat is designed for jet-setting romantics and discerning travelers seeking to express appreciation and admiration to their loved ones. The travel retail exclusive product advances Mondelez WTR’s category vision by delighting travelers through an expanded winning portfolio.
Introducing the ‘Say It With Milka’ pralines range, a confectionery creation sure to sweeten passenger travels and evoke cherished memories. Embodying Milka’s signature velvety smoothness and rich flavor profile, these pralines offer a symphony of taste sensations tailored for gift seekers. Carefully crafted with three distinct flavors and infused with the finest 100% Alpine Milk, the pralines aim to transform how travelers’ gift and satisfy their cravings.
Heart-shaped pralines filled with Hazelnut crème are perfect for expressing admiration including the message “With Love”. The gift-box-shaped pralines filled with Milk crème highlight special occasions such as reunions or celebrating a homecoming with the statement “Happy To See You”. Clover-shaped pralines filled with Cocoa crème are an ideal way to show gratitude and appreciation with the world’s universal “Thank You” message. In addition, travelers looking to add an extra special touch can personalize their purchase by writing a note to family and friends inside the box.
Launched in February 2024, the ‘Say It With Milka’ activation offers an engaging experience including eye-catching point of sales displays and videos showcasing Milka’s premium craftsmanship and quality. Travelers can interact with the unmissable campaign strategically located in high visibility locations in select airports around the world including Warsaw, Prague, Zagreb, Rome, and Paris.
Dogus Kezer, Marketing Director at Mondelez World Travel Retail: “We are excited to introduce ‘Say It With Milka,’ a product exclusive to the travel retail channel were gifting plays a significant role in accelerating conversion. By embracing the growing trend of personalization, ‘Say it With Milka’ offers a unique and memorable gift that enables travelers to express their feelings to their loved ones in an authentic – and delectable – way. This further highlights Mondelez WTR’s commitment to driving the growth of the confectionery category – by meeting the evolving needs of travelers.”
