Henkell Freixenet has launched Mionetto Aperitivo into the global travel retail market as the German sparkling wine specialist backs the growing spritz drinks trend.
A brand new addition to the Italian spritz drinks market is Mionetto Aperitivo, a deliciously bittersweet herbal liqueur drink born from a special Italian recipe full of distinctive flavour, perfect for mixing with Mionetto’s classic Prosecco.
Made from 100% natural flavours, Mionetto Aperitivo stands out for its harmonious blend of sweet red oranges and licorice, fresh acidity from citrus and the bitterness of select botanicals. Mionetto Aperitivo is eye-catchingly orange-hued and dedicated to all cocktail lovers who want to experience the Venetian Spritz ritual as the summer social season heats up.
The perfect recipe for the Mionetto Spritz: fill a wine glass with ice, pour 3 parts Mionetto Prosecco, followed by 2 parts Mionetto Aperitivo, a splash of soda or sparkling water and garnish with a slice of orange. And the Mionetto Spritz is ready to drink.
A special Mionetto Spritz combo gift pack is available in GTR including the new Mionetto Aperitivo 500ml and bottle of Mionetto Prosecco DOC Treviso.
Dedicated Mionetto Spritz brand activations are planned for this important NPD launch into the channel.
“The presentation of our new Mionetto Aperitivo during the TFWA Asia Pacific was a big success. It’s an opportunity for Mionetto to enter the spritz market with a premium aperitivo and we will continue this campaign message for our GTR partners at the TFWA World Exhibition in Cannes. With its bittersweet taste, carefully crafted following our own recipe with fresh and 100% natural aromas, we are delivering all the pleasure of a perfect Venetia style spritz in a more premiumised version,” said Christian Witte Head of Sales of GTR at Henkell Freixenet.
