Miu Miu Twist sees the lighter side of life with new edition

Miu Miu Twist sees the lighter side of life with new edition

As an epic doesn’t stop after a single chapter, a melodrama after one scene, or a planet after a solitary orbit, the star-studded story of Miu Miu Twist must go on – with plenty of plot twists.

And so the tale started by Miu Miu Twist Eau de Parfum – an enthralling collision of classic and unexpected ingredients – continues, with Miu Miu Twist Eau de Toilette. Revealing a lighter side of the original concoction, the newest Miu Miu fragrance feels as vibrant as the first, with a singular freshness.

Miu Miu Twist Eau de Toilette sees the return of Miu Miu Twist face Elle Fanning and watches her chase dreams of becoming a Miuvie star, acting as the vessel from which multiple characters are derived: an ingénue with thrilling energy, an adventurous explorer of the unknown, a heartthrob with perfect comic timing, or a sultry tragedienne with nothing to lose. Following her journey as the starlet, a look backstage reveals the inner-workings of showbiz and the charisma it takes to be an icon of cinema.

The original Miu Miu Twist is as thoroughly contemporary and lighthearted as Miu Miu’s signature unconventional aesthetic, a fragrance unlike any other. The airier, fresher Miu Miu Twist Eau de Toilette presents itself seductively, leaving an impact that sweetly unfolds over time. Created by perfumer Daniela Andrier and designer Miuccia Prada, the new scent is a refreshing twist of the unexpected and the familiar. With ecstatic yet airy opening notes of Mandarin and Apple Blossom, the newest Twist spirals into space like a star slipping through the sky at dusk, sent by a tender heart of White Amber Accord. The base is a rich yet delicate Cedar Wood, which softens the sweeter notes of Tonka Bean.

The bottle is another twisted take on Miu Miu’s signature matelassé surface, combining camp elements of vintage boudoir with studded glass opulence and modern sharp edges, all cinched together with a gold-stamped logo collar, sitting prettily under a pastel pink cap with irresistibly inflated proportions.

Accompanying the campaign is Level 2 of the vintage-style 8-bit arcade game, Miu Miu Twist. Here, one enters the role of Elle as she races for the role of a lifetime. Late for a casting call, the Elle avatar runs through the maze of backstage, behind unknown sets in a massive studio as she collects confidence-boosting fragrance bottles, hoping to land the part that could finally make her a leading legend in her own right. The opportunity is there; a girl with as much charm and star power needs only to take it.



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