Mars Wrigley International Travel Retail is pleased to announce the first-ever M&M’S collaboration with global footwear leader Crocs. The limited-edition collection will be available in International Travel Retail and brings together the world of M&M’S with the comfort and style of Crocs, creating a unique fashion statement for fans worldwide.

M&M’S believes in the power of fun to draw us together, and this partnership is a celebration of two fan-fuelled worlds coming together through a shared love of playfulness, creativity and fun. The collaboration invites fans to embrace their unique style through a collection that combines the recognisable world of M&M’S with the comfort of Crocs.

“It has never been more important to keep fans at the heart of how a brand comes to life,” said Alyona Fedorchenko, General Manager, Global M&M’S Ecosystem. “This collaboration allows M&M’S to surprise and delight our fans with an unexpected, unique fashion statement that infuses the power of fun in every step.”

Collection Highlights:

The collection features two pairs of Crocs clogs, each inspired by the colours and playful charm of M&M’S. They are designed to be as comfortable as they are eye-catching, making them a must-have for fashion-forward fans.

· M&M’S Classic Clog – Each colorful pair features an allover M&M’S mix graphic that’s just as sweet as it looks, four M&M’S Classic and Peanut bag Jibbitz™ charms, plus room for even more of your favorite Jibbitz. The heel straps also include two M&M’S logo Jibbitz charms to round out the fun.

· M&M’S Bae Clog Big on sweetness and even more on fun, the M&M’S Crocs Bae Clog, available in women’s sizes only, adds an extra dose of playfulness to any look. Enrobed in a glitter treatment, sprinkled with M&M’S Jibbitz charms, and stamped with brand’s iconic “M,” each pair incorporates the fun of M&M’S plus the all-day comfort of Crocs shoes you know and love. To top it off, the bold platformed heel adds just the right amount of elevation.

· M&M’S Spokescandy Jibbitz™ Charms 7-Pack: The limited-edition collection features seven Jibbitz Charms, each representing a member of the beloved M&M’S spokescandy crew. Fans can customize their footwear to reflect their favourite M&M’S and personalities.

“Crocs and M&M’S are both unapologetically bold and full of personality,” said Carly Gomez, Senior Vice President and Chief Marketing Officer, Crocs. “Together, we’ve created a collection that’s as expressive as the fans who wear it – creating a more comfortable world through imaginative style.”

The M&M’S x Crocs Collection will be available in International Travel Retail in early 2026.