M&M’S and kate spade new york launch first-ever candy-inspired capsule collection together.
M&M’S and global lifestyle brand, kate spade new york, unveiled a limited-edition collection of candy-themed handbags, jewelry and accessories that will launch globally this Holiday season.
Taking cues from M&M’S iconic packaging and colorful candy shells, the collection infuses the kate spade new york product with a playful, colorful and bold twist, including:
The M&M’S x kate spade new york Capsule Collection infuses the M&M’S iconic packaging and colorful candy shells with the distinctive kate spade new york design and superior craftsmanship to offer colorful fun through one-of-a-kind pieces.
M&M’S x kate spade new york Jewelry indulges the delicious side of fashion accessories with bracelets, earrings, necklaces, charms and stackable rings inspired by the candy’s recognizable shape.
“The M&M’S brand has long been committed to bringing people together through colorful fun,” said Jane Hwang, GM Global M&M’S. “Partnering with a brand like kate spade new york, known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favorite brands in an iconic new way.”
“kate spade new york has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of color, playful patterns and dimensional textures,” says Charlotte Warshaw VP, Americas Wholesale, Global Licensing & Collaborations of kate spade new york. “This iconic collaboration with M&M’S delivers just that and does so in a way that puts front-and-center our Gen Z customer.”
Available from November 1, the limited-edition M&M’S x kate spade new york collection will be available for purchase at select M&M’S and kate spade new york stores, select department stores, and online at MMS.com and katespade.com.
