Molton Brown is set to unveil its 2025 festive gifting campaign in a selection of key UK airport hubs this November, in partnership with Avolta-owned World Duty Free (WDF).
The theme of the campaign is “You know them. We know gifting”, reflecting Molton Brown’s commitment to celebrating the human connections and memories that shape this very special time of year.
The brand has perfected the art of gifting, made unforgettable by the personal touch. From everlasting friendships to instant loves, Molton Brown is celebrating these deep connections via carefully curated products and bespoke in-store services, including gifting consultations, personalised wrapping services, and complimentary fragrance bottle engraving at Heathrow T5.
Creating meaningful gifting moments
For this year’s Christmas campaign, Molton Brown has invited several British tastemakers – along with their favourite people – to share their festive gifting stories. Content creators Victoria Magrath and Isaac Hudson spotlight meaningful moments with friends and family, and reveal the gifts they have chosen to celebrate those connections, to make the Christmas shopping experience easier and more enjoyable for others.
To further celebrate the season, Molton Brown has created a special Festive Collection of Limited Editions. In travel retail, highlights include a striking pink and gold bottle for the Oudh & Rose Dunes fragrance, and updated Christmas Crackers combining a 7.5ml EDP and a 30ml Body Wash.
Driving gifting and engagement in travel retail
A series of high-profile festive Beauty Stations and Must Have Tables will showcase Molton Brown’s Christmas gift selection and campaign in the travel retail channel. The Beauty Stations will be present in WDF stores in Manchester T2, Bristol, London Heathrow T2 and T4, London Stansted, East Midlands and Leeds Bradford airports from 5 November until 3 December.
From 4 December until 4 January 2025, these will be followed by Must Have Tables in London Heathrow T2 and T5, and in London Stansted.
“We’re delighted to once again work closely with our key strategic partner Avolta to elevate the Molton Brown experience for travellers across key UK airports this festive season,” commented Key Account Manager Global Travel Retail Rohanne Collis. “This latest collaboration build on our shared passion for quality, craftsmanship and gifting – bringing a touch of festive magic to the airport environment.
“Our seasonal Beauty Stations and curated Must Have Tables offer a dynamic and engaging way to connect with passengers, highlighting our iconic collections and making it easy to find the perfect gift. The installations are a key part of our strategy to deepen brand engagement and drive premium gifting in travel retail.”
