Shredding the line between ski performance and style. Moncler Grenoble raises the bar on alpine chic with its fall-winter 2024 campaign.
The high-performance, high-style ethos of Moncler Grenoble is captured by a new global campaign shot by acclaimed fashion photographer Mario Sorrenti. The campaign features designs that debuted at an intimate runway show in the moonlit forests of St. Moritz.
The campaign stars Moncler Grenoble’s newest global brand ambassador, Lucas Pinheiro who joins snowboarding legend Shaun White and Olympic World Champion mogul skier Perrine Laffont in the Swiss Alps to put the latest collection through its paces.
Built for the coldest and most rugged conditions, the collection features high-performance fabrics, fully taped seams and integrated powder skirts that make wind and snow feel like afterthoughts. Yet, true to Moncler’s DNA, functionality is paired with unexpected luxury — the corduroy and wool flannels seamlessly blend mountain-ready utility with timeless sophistication.
For women, Moncler Grenoble elevates skiwear with folk-inspired embroidery and snowflake-like quilting to bring a delicate charm to the slopes. Wool, nylon and corduroy bring texture and warmth to the collection. For après-ski, handcrafted knitwear with intricate 3D stitching is paired perfectly with shaggy alpaca coats, shearling boots and fluffy bags — perfect for unwinding in wintery luxury after a day in the snow.
