Mondelez World Travel Retail (WTR) is advancing its winning portfolio with the launch of Travel Collection, a channel exclusive sharing pack.
The new product offers passengers yet another delectable snacking option, featuring some of the confectionery giant’s most prominent brands including Cadbury, Milka, Toblerone and Oreo. The global launch of the sharing pack further communicates Mondelez WTR’s commitment to actioning its evolved category vision. By progressing its winning portfolio, elevating category awareness, and delivering unique experiences, the category leader aims to increase penetration and conversion, ultimately driving more shoppers, more spend, more often.
The Travel Collection launched globally in October 2023, delighting passengers travelling through Australia, India, Greece, Germany, Istanbul, New Zealand and America. The exclusive selection features customer-favorites, with each chocolate individually wrapped in miniature format. Travellers can treat themselves to a variety of flavors including: Toblerone Milk Tiny, Cadbury Dairy Milk, Cadbury Dairy Milk with crunchy Wholenut, Milka Alpine Milk and Milka with crunchy pieces of Oreo.
This exciting mix of beloved treats in a convenient sharing bag is the perfect gift to take home for any occasion. The Travel Collection strategically hit the shelves of airports just in time to delight passengers embarking on their end-of-year travels with this unique offering. The sharing pack is perfect for families holidaying during the upcoming festive season, with its variety of options to meet various preferences. Beyond the busy season, travelers can treat themselves to the Travel Collection which will be available throughout 2024 at airports worldwide.
Dogus Kezer, Marketing Director at Mondelez World Travel Retail, said: “Travel Collection is an exciting new product from Mondelez World Travel Retail. A mix of everyone’s favorite chocolates in a convenient sharing bag – what could be better than that when you’re on-the-go- in an airport? We are thrilled to launch this exclusively in travel retail globally; it is testament to our commitment to grow the confectionery category by delivering products that meet the needs of today’s traveler.”