Monkey 47’s ‘Traveller’s Compendium’ is a travel retail exclusive pack and bottle design available in selected Heinemann airport stores.
The new collectable giftbox is adorned with vibrant designs inspired by travel, adventure, and the hidden gems of the world. Inside the No.1 top trending Gin pack is Monkey 47 Dry Gin, which is expertly handcrafted using 47 botanicals, including lingonberries, hand-peeled citrus fruits, herbs, flowers and spices.
Also included within the new unique giftbox is a collection of Monkey 47 luggage stickers, of which there are five sets to collect, to accompany travellers on their ‘wunderbar’ adventures across the globe.
Additionally, the Heinemann Duty Free stores in Frankfurt and Berlin, as well as at the MyDutyFree shops of Heinemann’s distribution customer eurotrade at Munich airport, display a ‘Travellers Compendium’ themed activation. Here, travellers can experience the vivid designs of the new pack and bottle from January until March.
Antonio Duva, General Manager for EMEA and PACIFIC at Pernod Ricard Global Travel Retail commented: “We’re thrilled to have collaborated with our partner Heinemann and the No.1 top trending Gin Monkey 47, to produce this limited-edition for travellers. The exclusive product signifies our long-standing relationship with Heinemann and offers travellers in selected airports across Europe and Australia something unique and special.”
Lisa McCann, Group Brand Director at Pernod Ricard Global Travel Retail added: “Monkey 47 ‘Traveller’s Compendium’ perfectly channels our consumer’s increasing expectations for novelty and exclusivity and has been designed to appeal to those with a love of travel and a desire for unique experiences. In line with the launch, we’ve aimed to create a marketing campaign which will position the limited-edition pack as a must-have for collectors and the perfect gift for gin enthusiasts with a taste for adventure and exploration.”
Ruediger Stelkens, Director Purchasing Liquor, Tobacco & Confectionary (LTC), Gebr. Heinemann said: “At Heinemann, we always aim to create a spectacular assortment for travellers and to surprise them with exclusive offers. The exquisite Monkey 47 ‘Travellers Compendium’ is a perfect fit for our duty free retail offer. We are delighted to foster our partnership with Pernod Ricard on this occasion.”
Travellers can now purchase the collectable bottle for €43 (RRP) in select Heinemann stores at airport hubs across EMEA and Pacific.
