Monkey Shoulder, the disruptive whisky brand from William Grant & Sons, is once again capturing attention, this time with a first-of-its-kind appearance in travel retail. The brand’s iconic Monkey Mixer Truck made its debut exclusively at Chhatrapati Shivaji Maharaj International Airport in Mumbai.
Launched in the departures area on 26 May 2025 for a three-month period, the showstopping pop-up has been developed in collaboration with Ospree Duty Free. The truck, with its barrel evoking a giant cocktail shaker on wheels, demands attention and sets the stage for an unforgettable brand experience. The structure doubles as a DJ platform, complete with a dynamic onboard sound system.
Alongside the striking truck installation, Monkey Shoulder brand ambassadors will share their knowledge and expertise, inviting visitors to discover why Monkey Shoulder is the perfect spirit for mixing.
Seamlessly bringing together technology and mixology, adult travellers passing through Ospree Duty Free at Mumbai will have the opportunity to be inspired by an interactive digital cocktail recipe selector helping them to explore new mixology possibilities to try at home. Meanwhile, a captivating 3D brand video plays on a giant curved screen.
As a memorable takeaway, shoppers who purchase two bottles will receive an exclusive set of six Monkey Shoulder vinyl coasters.
To celebrate the launch, Ospree Duty Free and Monkey Shoulder partnered to create a one-of-a-kind takeover event, featuring a live DJ spinning a specially curated Monkey Shoulder playlist to bring festive vibes to the terminal, while shoppers were gifted with branded caps and coasters. Those who purchased a twin pack will also be treated to a ride to their gate in branded Monkey Shoulder golf carts.
“This is the first time we’re bringing the Monkey Shoulder Mixer Truck to an airport, and it perfectly showcases our commitment to delivering outstanding experiences that drive footfall and shopper engagement,” said Rufus Parkinson, Regional Managing Director – Global Travel Retail at William Grant & Sons.
“This milestone was made possible through our trusted collaboration with Ospree Duty Free, and we’re thrilled to bring this unique activation to Mumbai.”
An Ospree Duty Free spokesperson shared, “This collaboration with Monkey Shoulder is truly one-of-a-kind, and we’re proud to bring something so fresh and engaging. The DJ setup, the larger-than-life truck, and the whole vibe creates a fun, experiential moment for travellers. At Ospree Duty Free, we’re always looking to create new ways for travellers to pause, engage, and take back a unique memory, and this one check all the boxes.”
