Mortlach announces the launch of Travellers’ Exclusive Collection, a new range created exclusively for Diageo Global Travel and made available in airports worldwide in the first global launch for the brand.
Exclusivity is a key factor for individuals shopping in duty free, with travellers increasingly seeking products that offer something they cannot find at home. Created exclusively for Diageo Global Travel, Mortlach Travellers’ Exclusive Collection meets this demand with three distinctive expressions that combine innovation and a unique flavour experience that offer discerning travellers a new take on luxury whisky.
Mortlach’s Master Distiller Dr Craig Wilson has crafted three distinctive age statement variants of the brand for this collection, each offering a unique interpretation of the Mortlach’s signature intensity and depth of flavour.
Mortlach Travellers’ Exclusive Collection includes:
· 14 Year Old – Matured exclusively in refill casks (casks used to mature whisky that have already been used one or more times) delivering an unapologetically bold, raw, and vibrant expression that captures the uncompromising character of Mortlach.
· 16 Year Old – A complex, multi-layered whisky finished across four cask types: PX and Oloroso sherry, American oak bourbon, Wine, and Virgin oak casks.
· 20 Year Old – A pioneering release, finished for the first time in rare Scottish oak casks, offering a distinctive and elevated flavour profile.
The new collection will initially launch exclusively with China Duty Free in Hong Kong from July. The range will then be available across major CDFI travel hubs across Asia including Hong Kong, Hainan, Shanghai and Beijing. Travellers will be able to immerse themselves in the new collection by visiting a bespoke activation in Hong Kong airport and personalising a bottle at Hainan’s Whisky Museum.
This initial debut in Asia will be followed by a global roll out of the collection.
Michelle Sun, Vice President, China Duty Free, said: “We are delighted to be the first to introduce Mortlach’s Travellers’ Exclusive Collection to travel retail consumers. Today’s travellers are looking for unique products and memorable discoveries that they can only find while travelling, and this collection delivers exactly that. With its distinctive age statements and exclusive availability, we believe it will be a compelling addition to our whisky offering and a strong draw for luxury spirits shoppers across the region.”
Andrew Cowan, Managing Director Diageo Global Travel, said: “We are excited to be bringing an exclusive Mortlach collection to travellers worldwide, so anyone can experience and immerse themselves in this exceptional malt whisky brand. We know differentiation matters and that people are looking for something they can’t get at home when they visit the duty free fixture. The Travellers’ Exclusive Collection from Mortlach aims to offer just that, a distinctive expression of luxury Scotch for travellers alone.”
