The iconic Moschino Teddy Bear fragrance is back! The unique second edition is this time sculpted in glass revealing an exclusive fragrance.
The Bear is back…
The distinctive bottle is certainly one of the most iconic found on the shelves of the world’s best perfume shops. The original Toy fragrance launched in 2014 with Isabeli Fontana fronting the campaign dressed in a boa of bears.
Moschino Toy 2, the new women’s fragrance by Moschino, comes in a fine transparent glass bottle with opaque finishes. The cap is the head of the bear, with a gold collar below for a touch of sophistication. The box immediately displays the design and shape of its contents. The fragrance was seen front and centre at Milan fashion week where Kendall Jenner walked the runway clutching a giant bottle of the new perfume.
The Fragrance
The sparkling vivacity of mandarin orange and granny smith apple accompany delicate floral notes of magnolia, revealing a fresh, joyful scent.
Pure, elegant jasmine petals are enhanced by the velvety tones of peony and the crisp fruitiness of white currant.
Amber wood and sandalwood express an enveloping, sensual dimension, while crystalline musk adds radiance and softness.
The Advertising
Devon Aoki is the face of the press and TV campaign. Steven Meisel is the photographer. Jeremy Scott is the artistic director.
As previously reported…
