The America’s Cup Event Authority has teamed up with Baron Philippe de Rothschild to release the official Mouton Cadet Special Cuvée wine of the 35th America’s Cup.
Available in limited edition white, red and rosé varieties, the wine comes in bespoke packaging bearing the signature of chief organiser and legendary sailor Sir Russell Coutts.
During the unveiling at Trinity House in London, Coutts said: “Both Mouton Cadet and the America’s Cup are world-leading brands which have been built over many years through the dedication of committed teams who pull together to achieve and sustain the number one position.”
Hugues Lechanoine, managing director at Baron Philippe de Rothschild SA, added: “Mouton Cadet and the America’s Cup share a common vision. The winemaker in charge of a vineyard and the people in charge of the competition for the oldest trophy in international sport both require a deep understanding of and respect for nature, and a dedicated team working with them to achieve their goals.”
Working with more than 400 exclusive grape growers, Mouton Cadet produces a wide range of fine wines in the Bordeaux region. As a tribute to the British heritage of the America’s Cup, the first delivery of the limited edition wine will be to the members of the Royal Yacht Squadron in Cowes.
Trinity House in London was chosen as the location to mark the occasion as it is home to the UK’s official charity dedicated to safeguarding shipping and seafarers, and it was in the UK that the first America’s Cup was contested in 1851. At that time the trophy was awarded by The Royal Yacht Squadron Isle of Wight to the schooner “America”, thus becoming the America’s Cup. In recognition of the origins of the competition, the first delivery of Mouton Cadet 35th America’s Cup Special Cuvée wines will be to the members of The Royal Yacht Squadron in Cowes Isle of Wight.
Due for retail release at the end of May, the Mouton Cadet 35th America’s Cup Special Cuvée wines will be sold in selected stores around the world promoting the America’s Cup, including Harrods, and at https://waddesdon.org.uk/shop/. The RRP in the UK is £19. The wines will also be served in all official hospitality throughout the 35th America’s Cup which takes place in Bermuda in May and June 2017.
Main image courtesy of Land Rover BAR.
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