Step into the fierce and fascinating fantasy world of Mugler with the brand’s first ever pop-up at Charles de Gaulle airport. A truly unique brand experience that celebrates the fragrance launch of ANGEL ELIXIR and immediately catches consumers’ attention due to distinct retailtainment experiences.

ANGEL ELIXIR is the Angel you don’t expect, expressing the augmented femininity of today’s fearless supra-women. The new Elixir’s woody floral gourmand scent reinvents what makes Angel unique. Imagine a floral Milky Way captured in Mugler’s iconic star-shaped bottle, morphed into a captivating deep blue. The animation located at the heart of Terminal 2F was unveiled to the public on the 14th of April and will stay until mid-June.

Shoppers know they’re close on seeing the brand’s television commercials on all surrounding media touchpoints, but you definitely won’t miss this stunning installation with Mugler’s iconic star and logo shining bright to distinguish it from the crowd. The Mugler stargate is a celestial portal that beckons you to explore a cosmos of creativity, the luminous gateway leading you into a realm of imagination and inspiration that only Mugler can provide.

The pop up offers customers the opportunity to discover the latest addition to the brand’s Angel line: Mugler ANGEL ELIXIR. The ultimate expression of Angel’s visionary spirit, like a supernatural floral second skin, ANGEL ELIXIR lights up women from within, beginning with campaign muse, Hunter Schafer. The new face of the house is also a new star in the Mugler constellation, an inspiration for a new generation of women who are ready to step into their light. The fragrance celebrates transformation and is an ode to a new kind of femininity and calls one to embrace their uniqueness and unleash their personality. This is also reflected in the edgy television commercial.

As you enter the stargate, shoppers are immediately teleported to a different world and immersed in a starry space. Customers are first offered a stylish Mugler bracelet, pre-sprayed with the new ANGEL ELIXIR. They are then accompanied into the podium by the staff where Mugler takes you on a multi sensorial journey of discovering the “the Angel you don’t expect” ranging from storytelling to olfactive and augmented reality adventures.

Let the metamorphosis happen with the one-of-a-kind experience with the help of augmented reality. This innovative technology allows shoppers to be transformed to a galaxy of stars as a quote of the campaign. They can then download the snapshot for themselves and share with their online community.

Shoppers are attracted to discover ANGEL ELIXIR glorified by a star optical fiber pedestal. The pedestal shoots a spray of this mysterious and sexy fragrance as one is immersed in this perfume that represents a floral Milky Way in a bottle. There are three facets to this perfume, starting off with the exhilarating facet – a spark of metallic notes of pink peppers, revealing the magnetic facet, an out-of-this-world milky floral bouquet invented by Mugler, of velvety petals of jasmine co-distilled with creamy sandalwood.

Finally, the metamorphic facet, an unctuous and magnetic vanilla empowered by amber extreme. Overall, the fragrance is a woody floral gourmand. While one is immersed in this perfume, an exclusive sound shower completes this experience with the shoppers being engulfed in the campaign’s audio, unbeknownst to the surrounding outside this space.

In addition to ANGEL ELIXIR, the pop-up also features the Angel EDP with both lines coming in different sizes ranging from 10ml travel sprays arranged in a 3D printed holder to the 100ml star bottle. Staying true to the brand’s sustainability commitments, customers can also purchase the 100ml refill bottle. This assortment can be found organized on a platform with a nebula transparent di-chronic film that stands out and adds a metallic element to the pop-up.

The entire shopping experience is amplified by the Beauty Advisors who support shoppers in their journey of experiencing this world of Mugler. Customers are also provided with an exclusive gift only for this pop-up, that includes a special Mugler phone case, that’ll definitely help you turn a few heads. Don’t miss the  opportunity to discover ANGEL ELIXIR, to immerse yourself in the fascinating world of MUGLER and to take home the special gift.