For its 2017 Christmas campaign, Mulberry has put its own playful spin on the classic ”Twelve Days of Christmas” carol.
In the campaign, called “My True Love Gave to Me”, Mercury Prize-nominated band The Big Moon sing the carol as models use the brand’s latest products to reinact the Twelve Days of Christmas, including eight women pulling milk pints from the bags to drink and 10 men leaping over another large pile of handbags.
This season, Mulberry takes on ‘The Twelve Days of Christmas’, breathing new life into this iconic carol. The song is transformed by London-based indie band ‘The Big Moon’ creating a raucous, energetic soundtrack for our Christmas film, directed by Charlotte Wales.
From the limited-edition Winter Bloom Capsule Collection to exclusive new signature styles, colours and leathers, Mulberry offers dazzling festive gift choices, whether shopping for yourself or your loved ones.
The brand’s creative director, Johnny Coca, said: “Mulberry is about embracing heritage and tradition, and then flipping it in an unexpected way. This time of year should be filled with love and laughter. We wanted to make people smile and leave them wanting to celebrate a very Mulberry Christmas.”
Discover the Gift Collection: www.mulberry.com/shop/gifts-all
