Mumbai Duty Free, has been recognised as one of Asia’s 100 Greatest Brands for the year 2017 at the second annual edition of the “Asia’s Greatest Brands and Leaders Awards” presented by AsiaOne Magazine & URS Media at Marina Bay Sands, Singapore.
Asia’s Greatest Brands is a mission where leading global brands are identified, and after extensive research by competent team of experts, they are put on deserving pedestals for the admiration and veneration of the world. The winners are adjudged on the basis of research across 16 industries, 1200 brands and 62 sub-categories from multiple sectors, with the process being reviewed by PricewaterhouseCoopers (PWC). The summit has become one of the distinguished platforms to honour the greatest brands and leaders from across Asia for their contribution as growth engines of the world.
Representing Mumbai Duty Free at the summit was Mr. Manishi Sanwal, CEO, Mumbai Duty Free. Commenting on the win, Manishi said, “We are proud to be the recipient of this prestigious industry award and happy to be recognised on a global platform. We at MDF constantly aim to provide best value to our customers, who make us their preferred retailer”.
Understanding the Indian traveller who seeks Best Value for his purchase, Mumbai Duty Free launched a global first marketing campaign, “Mumbai Duty Free is now Free”. The campaign aimed at providing discount vouchers, redeemable coupons, and complementary experiences from partner brands which the customer can use for making purchases in India. With double the value back from partner brands, a customer’s purchase at Mumbai Duty Free technically becomes free.
Attributing its success to the Value proposition provided to a customer, Mumbai Duty Free is humbled on its win as ‘Asia’s Greatest Brand 2017’, and continue to aim at providing finest shopping experience to its customers.
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