Coty, one of the world’s largest beauty companies, has announced the debut of “My Fragrance Garden” in Asia Pacific Travel Retail, in partnership with Heinemann Oceania at Sydney Airport. Running from 10 April to 4 June 2026, the multi-brand activation marks the first time the award-winning experiential concept has come to the region.
The Sydney debut follows successful rollouts across Europe, where “My Fragrance Garden” drove the overall growth of the animated products, outperforming the broader shop trend.
Featuring six of Coty’s leading fragrance and beauty brands, the activation translates Coty’s sustainability strategy into a compelling, consumer-facing retail experience.
At its heart is an interactive, garden-inspired retail space that brings to life five key pillars of Coty’s sustainable fragrance strategy: Upcycled Alcohol, Upcycled Ingredients, Eco-Designed Packaging, Fragrance Refills, and Fragrance Drop Samplers. Through immersive storytelling, digital touchpoints, and tactile displays, travellers are invited to discover how sustainability, desirability, performance, and luxury can go hand in hand.
“Bringing ‘My Fragrance Garden’ to Asia Pacific is an exciting moment for Coty Travel Retail,” said Mette Engell, Senior Vice President, Global Travel Retail at Coty. “Sydney Airport is a strategically important gateway into the region, and our partnership with Heinemann Oceania provides the ideal platform to bring ‘Beauty That Lasts’ to life here in a meaningful way. This activation demonstrates how sustainability and innovation can work together to create something genuinely compelling for travellers. We believe that when consumers can see, touch, and understand the choices behind the products they love, sustainability becomes not just a commitment on paper, but a reason to engage and fall in love with fragrance.”
“We are thrilled to bring Coty’s “My Fragrance Garden” to Sydney Airport, and to the Asia Pacific region, for the first time. The concept encapsulates our commitment to experience-led retail, and our ambition to always engage and excite travellers. We are proud to partner with Coty Travel Retail to introduce an activation that makes sustainable innovation something travellers can see, feel and be inspired by,” said Ranjith Menon, Regional Purchasing Director, Heinemann Asia Pacific.
