Nemiroff has announced a new multi-year partnership with Rugby Australia, becoming the Official and Exclusive Premium Vodka Partner of the Wallabies, Australia’s national men’s rugby union team.
The three-year agreement is a major strategic step for Nemiroff as it continues to build brand equity and market penetration across key global territories. This partnership follows the brand’s recent deal with the Wallaroos (Australia’s national women’s team) and significantly strengthens Nemiroff’s position in the Australian market.
The collaboration grants Nemiroff a comprehensive suite of rights and activations, including high-impact visibility across Rugby Australia’s digital platforms, in-stadium branding, and integrated social media campaigns. The agreement also provides exclusive pourage rights at Home Test Matches and major rugby events, to be phased in strategically as part of a long-term rollout.
Yuriy Sorochynskiy, CEO of Nemiroff, commented:
“This partnership with the Wallabies marks an important milestone in Nemiroff’s global expansion strategy. Australia is a premium, high-potential market for us, and aligning with such a prestigious sporting institution allows us to deepen local relevance while reinforcing Nemiroff’s positioning as a bold, authentic, and world-class vodka brand.”
Rugby Australia CEO Phil Waugh commented:
“We’re excited to extend our relationship with Nemiroff as they join the Wallabies family. Their global standing, bold brand character, and passion for performance align perfectly with the Wallabies’ own identity. With a golden era ahead for Australian rugby, we look forward to delivering unforgettable experiences for our fans through this unique partnership.”
The agreement includes access to matchday hospitality, ticketing, player appearances, offering Nemiroff a premium engagement platform with both trade and consumers. The activations are rooted in shared values — performance, passion, and national pride — that resonate strongly with rugby audiences.
Nemiroff continues to gain global momentum, with distribution across five continents and major growth in key premium spirits markets. This partnership adds to Nemiroff’s growing global sports portfolio, which includes four English Premier League clubs: Aston Villa, West Ham United, Everton, and Fulham FC. The Wallabies & Wallaroos deals further positions Nemiroff at the intersection of sport, culture, and premium consumption occasions.
