From October 2020, instead of the brand’s traditional entry-level line up bottle, Nemiroff has introduced a new bold design and given them a new name.
Such changes in mass segment products from the usual form factor are a big challenge to the vodka industry and, also, they sets the bar with new standards. At the same time, the recipe of the legendary drink has not changed for many years, giving fans excellent quality and unique taste.
The new design received Nemiroff Original, Nemiroff Delikat and Nemiroff Ukrainian Honey & Pepper, the brand’s global business card. From now on, in addition to external changes, line-up has received a new name – The Originals, which indicates the basis and origin of the brand, its centuries-old history, dating back to 1752.
“Having changed from the outside, it is important to stay true to yourself, your principles and life rules. Ambitious and indomitable personalities retain their essence even after external changes, because they have a core, a character” – commented Yuriy Sorochynskiy, CEO of Nemiroff – “Even after decades of conquering the global market, creating the brand and recognition, Nemiroff The Originals is changing in appearance, but remains true to its quality. New design, but still the same legendary taste”.
New design was created by a British agency, which is specialized in creating solutions for leading players in the alcohol industry.
What exactly has changed?
It is worth noting that the changes concern only the appearance of the line-up. The legendary taste and original recipes remain unchanged. The basis of the perfect taste of Nemiroff products is clear water, which is many times filtered with natural minerals. High quality raw materials, 9 levels of filtration and protection against counterfeiting – this is what has been bringing Nemiroff vodka products to the leading positions in the world for decades.
Copyright The Duty Free Hunter 2020