Nemiroff, a leading global vodka brand, proudly announces its expansion into Egypt and Tunisia through a strategic partnership with Odyssey Group. This marks a significant addition to the company’s presence on the African continent, broadening its global footprint.

Odyssey Group, a premier distribution company specializing in travel retail and domestic supply of alcoholic beverages, beer, and tobacco, will be instrumental in introducing Nemiroff’s premium portfolio to these new markets. Starting in Q3 2024, Egyptian and Tunisian consumers will have the opportunity to experience Nemiroff’s De Luxe and The Inked Collection. These products will be available through major operators including Egypt Air Duty Free Shops, EFSCO – Egypt Free Shops Company, and MFT – Misr Foreign Trade.

“Expanding into Egypt and Tunisia is an exciting milestone for Nemiroff as we continue our global growth strategy,” said Yuriy Sorochynskiy, CEO of Nemiroff. “These markets offer tremendous potential, and we are thrilled to bring our premium products to consumers who appreciate quality and innovation. Egypt, in particular, is poised for substantial growth in the alcoholic beverages sector, driven by rising demand from younger adults and the market is expected to expand due to new product developments and retail expansions. This promising outlook aligns with Nemiroff’s strategic vision, making Odyssey Group the ideal partner for this venture.”

Hakim Gamal, CEO of Odyssey Group added, “We at Odyssey Group are always on the lookout for exciting opportunities to introduce new innovations and experiences to our customers. We are thrilled to embark on this journey with Nemiroff, sharing their passion for quality and commitment to best-in-class execution. This collaboration will create unforgettable moments for our consumers in Egypt and Tunisia.”

The cocktail culture in the region is also growing, which will drive the market for spirits. In Nemiroff we believe that educating consumers about consumption and mixology is crucial. That is why we are dedicated to enhancing consumer knowledge and appreciation of premium spirits, helping to elevate the overall drinking experience. This commitment will support the development of a vibrant and informed community of spirit enthusiasts in these new markets.

The official launch event is scheduled for the end of summer with a spectacular location – more details to be revealed soon.