A new spectacular world of experience at Frankfurt Airport: Frankfurt Duty Free Shop B-West was reopened this month as a ‘World of Fine Taste’. Covering an area of 580 square metres, the store presents a spectacular assortment of products from the Liquor, Tobacco, and Confectionery sectors.
The space complements the beauty store B-East, which was already opened in June 2021. On 855 square metres ‘World of Beauty’ offers products from the areas of perfume, cosmetics, and skin care including exclusive brands like Kylie, Kérastase, Creed, and Maison Francis Kurdjian.
Both stores are located in Area B of Terminal 1, just behind the passport control. Due to their proximity to each other, they have been separated by category to offer travellers a wider range of products. B-East and B-West are operated by Frankfurt Airport Retail (FAR), the joint venture between Gebr. Heinemann and Fraport.
B-West stands out in a newly created unique distillery concept and, with its high-quality materials and digital elements, is the new attraction for passengers in the luxurious T1 B Non-Schengen marketplace.
The store features numerous highlights that immerse travelers in the corresponding brand and product worlds:
· In the Asian Spirits area, the Japanese plug-in system Cidori creates a Far-Eastern flair, generating a suitable setting for Asian spirits such as whiskeys from Yamazaki and Hibiki or for Chinese baiju.
· An aroma table that was developed in-house is a new experience for passengers. Aroma profiles of spirits and wines are presented individually and emotionally.
· One of the absolute highlights is an extremely rare Riesling: there are only eight bottles of the Kloster Eberbach Steinberger Riesling from 1920 left in the world. One bottle will be offered exclusively at the ‘World of Fine Taste’. In addition to the quality of the wine, the bottle is sealed with a dynamically encrypted smartphone-enabled NFC tag, which provides the bottle with a unique ID.
· A reference to the region is established by a prominent presentation in the center of the store: many German and regional must-haves, such as Jägermeister or exclusive wines from the area around Frankfurt and high-quality spirits from the region can be found here.
· Travellers can discover their new favourite wine with a wine finder and compare it with other wines using interactive RFID technology.
· When furnishing the new ‘World of Fine Taste’, special attention was also paid to sustainability: for example, the furniture system in the store consists of flexible elements that can be used again and again for different purposes. This makes the store highly adaptable, while at the same time conserving resources.
At the opening, Georg Fuhrmann and Richard Hoyer, Managing Directors at FAR, said: “We are very proud of the result and of the great team effort behind the redesign. The B-West and B-East experience worlds combine impressive brand staging, a strong sustainability concept, and the claim to offer travellers unforgettable experiences. Besides that, the elaborate shop concept impressively shows how strongly the travel retail sector is recovering after the pandemic. We firmly believe that people will continue to travel and that they will use their travel time to discover new products and brands.”
Florian Seidel, Chief Sales Officer at Gebr. Heinemann, commented: “Today, we are very proud of what we have achieved together. The newly designed shops are a perfect stage for our spectacular assortment and will inspire the international passengers. It is the result of our aim to constantly develop our shopping landscape further.”
