Coty Travel Retail has announced the exciting launch of CK One Essence in select duty-free locations and airports across Europe, Asia-Pacific, and the Americas. CK One Essence is a new, intense iteration of the beloved classic, and arrives 30 years after the launch of the original CK One fragrance.
Created by Alberto Morillas, the perfumer behind the iconic and timeless CK One, CK One Essence embodies the core values of its predecessor while leveraging a formula that is twice as concentrated, promising an intense, longer-lasting scent. CK One Essence’s fresh new juice features high-quality ingredients such as Italian Bergamot, blood orange and organic green tea, while both the bottle and secondary packaging were reimagined with premium, environmentally-preferred finishes.
“We are excited to celebrate the 30th anniversary of the iconic CK One with the launch of CK One Essence,” said Guilhem Souche, SVP of Global Travel Retail at Coty. “This new fragrance embodies the perfect blend of heritage and modern sophistication, aligning with our strategy to premiumize our portfolio and further cementing our position as the leading partner to fashion houses. I look forward to sharing this exceptional scent with our global customers.”
The fragrance will be launched in travel retail locations worldwide and will be supported by a variety of dynamic retailtainment activations. Shoppers can enjoy an interactive experience by taking a selfie with a giant CK One Essence bottle and instantly printing the images, thereby becoming part of the campaign. Travelers are also invited to discover the unique composition of CK One Essence through an educational game to reveal the main ingredients of the fragrance.
CK One Essence showcases a striking new bottle design with translucent metallic hues, while the elevated packaging reflects the modern elegance that has always defined CK One. As part of the launch, customers will also have the opportunity to receive an exclusive gift with purchase – a water bottle shaped like the CK One Essence bottle, adding a unique touch to their shopping experience.
