TOUS and SCALPERS join the travel retail universe with special activations at the airports of Madrid and Bilbao, offering travellers a unique brand encounter.
In Madrid T4 Principal, TOUS unveils the launch of its KAOS fragrance in collaboration with Avolta. The promotion includes an eye-catching gift with purchase: a special edition vanity case that complements this audacious and vibrant fragrance.
Meanwhile, in Bilbao, SCALPERS introduces its full fragrance collection, with a special focus on THE BAND, two new olfactory creations for him and for her. The activation takes place in the store’s dedicated display area, operated by Aelia, featuring a podium inspired by the iconic Guggenheim Museum. Travellers will enjoy an exclusive gift with purchase, in line with the brand’s rebellious spirit.
These activations strengthen the presence of TOUS and SCALPERS in the travel retail channel, connecting with consumers in transit through distinctive and memorable brand experiences.
