Smartseller Nürnberg has opened a new shopping and culinary world at Nuremberg Airport. The innovative concept offers passengers a unique shopping experience and culinary highlights.
It was developed in a joint operation of Nuremberg airport and Smartseller. After several months of renovation, the airport’s duty-free shopping area has been expanded from 650 to around 1,100 square meters. The renovation was carried out in several stages to minimize the inconvenience to passengers. Sebastian Schäfer, Managing Director Smartseller Nürnberg, said at the opening: “From the very beginning, it was important to us to offer our guests a range of products with a local flavor. We are therefore delighted to have so many strong partners from the region who perfectly complement our concept. The diversity of Nuremberg and Franconia can be experienced particularly well here.”
Refined Wine Bar and a Fully Equipped Beer Garden
The new shop design features an extensive range of culinary offerings spread over several culinary islands. Passengers can look forward to a refined wine bar and a fully equipped beer garden, highlighted by a striking light installation composed of beer bottles. In addition, a variety of seating options provide the perfect place to relax, enjoy freshly brewed coffee and charge your smartphone at the same time. The concept integrates the elements of spa, lounge, kitchen and sense of place (Franconia and Nuremberg). The experience is complemented by panoramic views of Nuremberg and Franconia.
“We selected Smartseller as our partner because of their expertise in regional airports and their ability to seamlessly integrate retail and dining experiences into a cohesive and innovative offering,” says Klaus Dotzauer, CFO of Flughafen Nürnberg Service GmbH, who is convinced of the economic success of the concept.
Smartseller was founded in 2020 and has set itself the goal of developing the duty-free shop into an innovative and modern hybrid concept that combines the areas of duty-free and gastronomy.
