L’OCCITANE Travel Retail is relaunching Erborian’s global best-seller and cult-favourite, CC Crème – now better than ever, with an even cleaner, more potent formula and expanded shade range to meet the needs of travellers everywhere.
Already a runaway success worldwide – with one CC Crème sold every 12 seconds – this star product now comes in three new shades (Porcelain, Caramel, Deep) alongside the existing Clair and Doré already available in travel retail – creating a comprehensive offering for diverse skin tones.
The enhanced CC Crème retains its unique Korean patented, encapsulated pigment technology for instant tone adaptation and a luminous, second-skin finish – now with boosted skincare benefits. The improved formula features two per cent Centella Asiatica to soothe skin and improve elasticity, and added hyaluronic acid for deep, lasting moisture. With SPF 30 the new CC Crème offers 24-hour hydration, immediate soothing, and visible bare-skin quality improvement, delivering smoother texture, more even tone, and natural radiance.
Available in travel-friendly 15ml and 40ml formats, the new formula is clinically proven to show greater skincare efficiency and a proven impact on self-esteem, with neuroscientific emotional tests. The enhanced packaging includes monoplastic tube for optimal recyclability and FSC paper for the paper box.
Immersive Travel Retail Campaign Rollout
Echoing a strong campaign in the domestic market, throughout October travellers can discover Erborian CC Crème’s reinvention across high-profile European and Middle Eastern airports including Paris CDG & Orly, Nice, London Heathrow, Rome, Madrid, Barcelona, and Brussels. The geo-targeted campaign features interactive touchpoints and an extensive campaign in both Rome and Madrid.
A Decade of Innovation, Elevated for Today
Since its debut in 2013, Erborian’s CC Crème has been a benchmark for hybrid skincare, offering light coverage, colour correction, and a luminous finish. The new 2025 formulation reinforces Erborian’s skincare legitimacy with visible results that improve skin over time.
Clinical testing shows 95%* of users report more luminous skin and 93%** say they like their bare skin more after use.
Founded in 2007, Erborian has become a trailblazer in hybrid skincare, with iconic products like the BB and CC creams that offer the perfect balance between makeup and skincare – so that everyone can enjoy radiant, natural skin, and more importantly, feel great in it. It brings centuries of Korean beauty rituals and cutting-edge science together to help everyone step into their skin – unfiltered, and ready for anything.
Powered by Seoul, where ancient wisdom meets innovation, every Erborian product is loaded with high-powered Korean ingredients in supercharged formulas for real, visible results – without endless steps or harsh formulas. The brand creates high-performance Korean skincare that delivers immediate results, to boost both skin and self-esteem.
Whether travellers are on business or a holiday adventure, they can discover a Korean journey through skin, colour and power with Erborian’s iconic products at airports in the UK, Europe and the Middle East.
