Skincare brand Nivea has rolled out its entire travel-retail product portfolio with Delhi Duty Free Services (DDFS) at Delhi Indira Gandhi International airport in a dedicated branded area.
Two large personalised wall-units in the departures area are joined by two towers in the arrivals stores. The complete Nivea travel-retail assortment will be available alongside travel-retail exclusive packs and relevant promotions at the airport, where it will be available for the first time.
Nivea was invited to enter the airport as part of its expansion plans to incorporate major international brands into its portfolio, according to DDFS.
DDFS director of new routes to market Sigmar Werz said: “Nivea’s global travel-retail arm is further expanding and among our goals is to develop strong regional relationships and presence. Our plan, as always, is to increase the travel-retail offering around the world to excite and entice customers through exclusive offers, international best-sellers, gift-sets and promotions.”
Source: DDFS / DFNI
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